Company value
Having access to the internet allows people to learn more about companies than before. Millennials and Gen Zers use their principles on the sleeves of their clothes. Although it is true that in the end, many people do what they have to get to make a living, there is a tendency in these two generations to care about what values and who they support.
As Jeff Fromm stated in his Forbes article, “If Gen Z members do not agree with the company’s morals, many of them will boycott the product completely and make their friends do it too.”
The desire to work and support companies that are in harmony with your personal beliefs is a trend that has developed between millenniums for more than a decade. The PWC survey from 2011 found that 59% of the participating millennium had or would look for employers whose company values were suitable for themselves, while 56% said they would consider leaving companies that no longer meet their expectations.
The findings of this decade are suitable for ours, such as 23% People who participate in our survey have chosen not to apply to companies because they do not agree with their political attitudes. The majority of these participants are Millennium and Gen Zers.
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Originally posted 2025-08-31 04:17:34.