What to Say in a Cover Letter? Writing Tips for 2025

The Most Important Elements of a Cover Letter

There are several key elements you should consider before you even start formulating your cover letter: the job description, your work experience, your core competencies, and your unique selling point (USP). The intersection of all these factors is what you should point out in your cover letter as this will show the recruiter that you are the ideal candidate for the job. You should also consider your interview availability before applying. When you start writing your cover letter, you should include the following elements:

• Personalized greetings

If you can use the hiring manager’s name in your greeting, you should. “Dear Mr. Smith” or “Dear Ms. Jones” is a much better way to start a cover letter than “To Whom It May Concern” or “Dear Hiring Manager.” However, if you really can’t find the name of the hiring manager, or the panel responsible for the hiring process, this generic greeting is better than the informal alternative.

• The title of the job you are applying for

State the name of the company and position you are applying for in the opening paragraph. This will prevent confusion if the company is recruiting for more than one position in the department.

Provide clear and specific examples of relevant accomplishments in your work history or academic life. Ideally, these should be accomplishments that demonstrate relevant skills useful for the job you are applying for. For example, if you are job hunting for a senior sales position, discuss your most successful month in sales.

• What makes you suitable for the role

The job posting should give you all the information you need about the employer’s needs and wants. An effective cover letter should address these points head-on, so discuss what makes you a good fit for the job by taking key points from the job description. For example, if a job opening calls for a “friendly and goal-oriented” customer service associate, highlight your communication skills and career goals.

• Your unique selling point and how you can benefit potential employers

Every job seeker has a unique mix of skills and experience to offer. Focus on what makes you uniquely suited for the role and you’ll write a great cover letter that makes a great first impression. For example, if you previously served in the military and then took a teaching degree, you might highlight how military service helped you function under stress. Try to focus on relevant experiences only.

Whether you can start work immediately or need to give notice, it’s a good idea to include your interview and job availability. You can do it briefly, for example by stating “I can start working from April 1” or in more detail, but keep it as short as possible. This information can help human resources simplify the hiring process and can help you stand out.

Your closing paragraph is just as important as your greeting and first paragraph. Focus on providing a strong call to action. For example: “I look forward to talking with you” or “I would like the opportunity to discuss this further.” Once you have done this, sign it professionally with “Sincerely” or “Regards” and use your full name.